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Thursday, November 7 • 12:45pm - 2:00pm
Selling Academic Materials Directly to End-users

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A good part of the market--indeed, in some instances the entire market--for such materials as journals and scholarly monographs lies in sales to libraries, which represent their communities. Some journals publishers report that 85% of their sales go to libraries. Even academic book publishers (e.g., university presses) report sales to libraries in the range of 25%. For a number of reasons, including the tightening of library budgets, many publishers are now seeking to get access to an academic audience without restricting their sales to libraries. This kind of marketing is called "direct-to-consumer" and often abbreviated as D2C.
This panel will explore initiatives to sell academic materials D2C. There is no one way to do this; the panel represents a wide range of D2C options. Some D2C services are for materials that have found receptive audiences in libaries, but some are tailored for the direct sales market without any history of selling materials to institutions. What they all have in common is that for these services, the customer and the consumer are one and the same.

Speakers
MB

Micah Bowers

CEO, Bluefire
LB

Laura Brown

Managing Director, JSTOR
JE

Joseph Esposito

President, Processed Media
Management consultant in the area of publishing strategy and digital media. Clients include for-profits and not-for-profits alike. Recent engagements have been with software companies, society publishers, and academic library services. Primarily work with boards of directors and CEOs on setting organizational direction, mergers and acquisitions, and the development of new programs.
WP

William Park

CEO, DeepDyve
DeepDyve's mission is to empower information professionals worldwide by making authoritative research more simple and affordable to access. CEO William ("Bill") Park joined DeepDyve as chief executive officer in 2008. Previously, he served at Acxiom Corporation (NSDQ: ACXM) where he led the company’s Data, Digital and Direct Marketing Services Organization. Mr. Park joined Acxiom in 2005 thru its acquisition of Digital Impact (NSDQ: DIGI) where... Read More →
avatar for Bob Weinschenk

Bob Weinschenk

CEO, SIPX
Bob Weinschenk is Chief Executive Officer of SIPX. Bob has a proven track record as a startup-entrepreneur across multiple and diverse industries. Prior to joining SIPX, Bob was Chief Executive Officer of SmartyPig, a social-networking enabled financial platform that encourages smart savings by allowing users to share their goals and invite friends and family to contribute. He was also Co-Founder and Chief Executive Officer of Barfly Interactive... Read More →


Thursday November 7, 2013 12:45pm - 2:00pm
Cypress Ballroom North, Courtyard Marriott Historic District 125 Calhoun Street, Charleston, SC 29401

Attendees (34)