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Thursday, November 7 • 2:15pm - 3:00pm
Engaging Students through Social Media

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Social media is such an intrinsic part of the way students interact, it is natural that academic libraries would consider making services available and building community with students through these communication channels. Many academic libraries are on Facebook and Twitter, but are not successfully engaging with students. Understanding how students view and engage through social media is foundational to developing a program.
The first part of this session will include research findings from a comprehensive study on how students engage through social media and potential uses. Attendees will gain insight to the distinctive behaviors between undergraduate and graduate students, as well as usage preference between the communication channels. Recommendations will be made to help libraries foster engagement using the communication channels that are most useful and relevant to their students.
The second part of the session will provide an overview of the highly successful use of Instagram for teaching and learning at UCLA. Attendees will learn how to connect with undergraduates in a meaningful way and favorably position the library as the catalyst for building community with students on campus, fostering teaching and learning, and exposing students to special collections. Specific examples will be shown and future opportunities discussed. Attendees will leave the session with practical tips to jump start their own program.

Speakers
avatar for Beth McGough

Beth McGough

Social Media Manager, ProQuest
Beth McGough is the Social Media Manager for ProQuest. Beth McGough joined ProQuest as a Library Holdings Consultant with the UMI microform sales group, and has held various positions in Product Management and Marketing. Her service to the library community has included working on... Read More →
avatar for Danielle Salomon

Danielle Salomon

Teaching and Learning Services Librarian and Social Media Manager, UCLA
Danielle Salomon is Teaching and Learning Services Librarian and Social Media Manager in Powell Library at the University of California, Los Angeles. In her role as Teaching and Learning Services Librarian, she works with undergraduate courses to design and implement course-integrated... Read More →


Thursday November 7, 2013 2:15pm - 3:00pm
Pinckney Room, Francis Marion Hotel 387 King Street, Charleston, SC 29403

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