The Forums are focus groups designed for publishers and vendors to gather market input from librarians on the development of a particular product or service, and for librarians to discuss market issues with publishers and vendors invited to participate in a forum.
The Forum sessions for librarians are intended for library staff and will be closed to other publishers and vendors. Invitations will be sent to registered library workers by email, and there will be a staffed sign-up table at the Conference for attendees to register on-site. In addition, publishers & vendors may invite their customers to sign up for this event. Distributors, consultants or individuals from other companies will be admitted if the participating publisher or vendor has added their name to the list of attendees for their session.
Publishers and vendors have a unique opportunity for feedback from librarians regarding the design, features, feasibility or pricing of a particular product or service that addresses internal debates and shortens the sales cycle.