October Ivins (slides)In this practical session for publishers and intermediaries, we will discuss the importance of clean and standardized customer data, and offer concrete, simple take-aways for those wishing to implement some first steps towards improvement of customer data health. While one of the main goals of cleaner data is to improve service to subscribers, it can also benefit organizations internally: it ensures accuracy in reporting, and minimizes time spent on inquiries. Attendees will be asked to share their experiences with good or poor data, typical pain points, and discuss the practicality of solutions.