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Friday, November 8 • 11:30am - 12:15pm
Spring Cleaning: Easy Ways to Tidy your Customer Data

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October Ivins (slides)

In this practical session for publishers and intermediaries, we will discuss the importance of clean and standardized customer data, and offer concrete, simple take-aways for those wishing to implement some first steps towards improvement of customer data health. While one of the main goals of cleaner data is to improve service to subscribers, it can also benefit organizations internally: it ensures accuracy in reporting, and minimizes time spent on inquiries. Attendees will be asked to share their experiences with good or poor data, typical pain points, and discuss the practicality of solutions.

Speakers
avatar for October Ivins

October Ivins

Principal and Consultant, Ivins eContent Solutions
October was an academic librarian for 20 years at UNC and LSU, and was an executive at two Boston area publishing services dot coms.  She is an independent consultant to publishers and other content providers, associations, libraries, and consortia.  Projects typically include market research, product and license development, pricing, and/or marketing strategy.  She earned both BA and MLS degrees at UNC-Chapel Hill and completed PhD coursework... Read More →
avatar for Christine Orr

Christine Orr

Sales Director, Ringgold Inc.
Christine has spent more than 20 years in STM publishing with both commercial houses and not-for-profit societies; she now helps publishers and intermediaries make better business decisions and support their customers using Ringgold’s standards-based data. While on the publishing side of the industry, she gained extensive experience developing marketing and sales campaigns for legacy journals and their companion online editions, negotiating... Read More →


Friday November 8, 2013 11:30am - 12:15pm
Gold Ballroom, Francis Marion Hotel 387 King Street, Charleston, SC 29403

Attendees (11)