What are academic libraries really doing to market the library resources they have? This joint presentation will take a look at what academic libraries are doing today to promote their resources and themselves. Carol Anne Germain, Information Literacy Librarian at the University at Albany and the current president of the New York Library Association, will discuss how librarians can develop, implement, and successfully evaluate marketing plans for e-resources. Nader Qaimari, Senior Vice President of Marketing for Gale, will delve deep into the implications of how libraries can solicit, create and present impactful stories of student success using data gathered from recent studies by Gale, part of Cengage Learning, which explore the tactics librarians employ to market their e-resources and how they really feel about their measurement and effectiveness or non-effectiveness. Participation will be encouraged with the audience on the topics of assessment, budgeting and goal setting along with what vendors can be doing better for support and services surrounding library investments.
Attendees will walk away with an understanding of how to develop, implement and evaluate marketing plans for e-resources that work for their individual needs, while also building basic visibility within the community they serve. Attendees will also learn how to better connect with their students and faculty and gather and share their successes with influential members of the community.