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Friday, November 8 • 12:45pm - 2:00pm
High Noon at the Pricing Model Corral

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How do publishers and other content providers decide what to charge for their products? How are the various business models constructed, and how are price points determined? Do more generous licensing terms mean higher prices? Is pricing an art or a science or both? Join us for a lively lunch with two pricing experts who will share their contrasting perspectives. The speakers will leave ample time for discussion and audience participation, so bring your questions and examples to the pricing model corral.

Rick Burke directs the SCELC consortium, which has 231 library members and affiliates, and licenses nearly 3500 eresources from 123 vendors. He has observed a variety of business models, and with his staff has created a sophisticated business management system that integrates individual library data with vendor models to calculate pricing for consortium members.

October Ivins was working on an LIS dissertation “How do publishers price econtent?” when she left a PhD program to work for a publishing service provider. As a consultant, she has helped create pricing models and price points for Project MUSE, the University of Virginia’s Rotunda imprint, Duke University Press’s ebooks package, the Modern Language Association, and others.

Speakers
avatar for Rick Burke

Rick Burke

Executive Director, SCELC
avatar for October Ivins

October Ivins

Principal and Consultant, Ivins eContent Solutions
October was an academic librarian for 20 years at UNC and LSU, and was an executive at two Boston area publishing services dot coms.  She is an independent consultant to publishers and other content providers, associations, libraries, and consortia.  Projects typically include market research, product and license development, pricing, and/or marketing strategy.  She earned both BA and MLS degrees at UNC-Chapel Hill and completed PhD coursework... Read More →


Friday November 8, 2013 12:45pm - 2:00pm
Pinckney Room, Francis Marion Hotel 387 King Street, Charleston, SC 29403

Attendees (58)